Creating Entertaining Experiences for Visitors

Which events offer good - or poor - customer experiences? How cities build a cultural profile to attract visitors The convergence of entertainment and sports City spaces for urban festivals John Langford, Vice President and General Manager, The O2, AEG Facilities Devorah Blumberg, Manager of New Zealand Major Events Iain Edmondson, Head of Major Events, London & Partners Moderator: Rachael Church, Director of Editorial and Communications, World Academy of Sport