New Content for New Audiences

This panel from Host City 2025, New Content for New Audiences, explores how sports and events are evolving to engage younger, more diverse audiences. Rob Stull (UIPM), Pierre Trochet (IFAF), Cherrelle Redley Murrain (Glasgow 2026) and Federico Müller Teran (International Olympic Committee) join moderator Jack McGill (QTV) to discuss emerging sports, urban and flexible event formats, broadcast innovation, digital storytelling and the strategies reshaping audience growth in a rapidly changing media landscape.