Host City 2025 Keynote Welcome Address by Rob Dickson, VisitScotland

This keynote welcome from Host City 2025 is delivered by Rob Dickson, Director of Industry and Events at VisitScotland. Rob highlights the central role of events in driving tourism, economic growth and global connection, reflecting on Scotland’s recent successes across sport, culture and business. He sets out VisitScotland’s Team Scotland approach and looks ahead to a strong pipeline of major events, positioning Scotland as a welcoming, responsible and world-class destination for hosting events that deliver lasting impact.