Host City

Keynote Address: “Rio 2016 and Beyond: How Events Showcase Cities”

Prof. Dr. Ugur Erdener, President, World Archery and NOC of Turkey and Vice President, IOC

China’s Golden Goal; Building Sports and Entertainment Brands

How Asian economies are developing through events
Introducing the new owners and creators of event content
Understanding China’s strategy of building an $850bn sports sector by 2025
The rise of city branding and the growing role of event experiences
Panel:
Wang Dong, Vice President, Alisports
Claire Ballard, Regional Marketing Director, Feld Entertainment
Erich Wolf, Managing Director, Red Bull Air Race
Dr. Keith Harris, Board Member, Everton Football Club; Chairman, Keith Harris & Associates
Moderator: Ben Cronin, Editor, SportBusiness International

Has sport lost its integrity and how can it win its confidence back?

Can the world’s biggest sports renew their image?
Do cities have faith in bidding procedures?
How rights holders can rebuild trust in audiences
Are business and cultural events immune to issues of integrity?
Panel:
Dr Bridget McConnell CBE, Chief Executive, Glasgow Life
Yves Le Lostecque, Head of Sport, European Commission
Adam Pengilly, IOC Member, VP of International Affairs, International Bobsleigh & Skeleton Federation (IBSF)
Risto Nieminen, President, Finnish Olympic Committee
Ignacio Packer, Secretary General, Terre Des Hommes
Moderator: Callum Murray, Editorial Director, Sportcal

What does the future hold for major events?

Sir Craig Reedie CBE,
Paul Bush OBE, Director of Events, Visit Scotland
Dimitri Kerkentzes, deputy Secretary General, BIE (World Expos)
Sarah Lewis, Secretary General, FIS and AIOWF (Association of Winter Olympic Sports Federations)
Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic Sports Federations)
Simon Clegg CBE, Chief Operating Officer, World Expo Dubai 2020
Moderator: Robert Datnow, Managing Director, The Sports Consultancy

Welcome Remarks & Sir Craig Reedie’s Keynote Speech

Hosted by Matthew Astill, CEO, Cavendish Group and Ben Avison, Editorial Director, Host City with a welcome from Sir Jim McDonald, Principal, Strathclyde University.
This is followed by Sir Craig Reedie CBE, President, World Anti-Doping Agency's Keynote Speech

Cities Roundtable

Sports Events Roundtable

Culture Roundtable

How to bid for and benefit from the European Capital of Culture
How cities can develop a programme of cultural events
How to create cultural events that benefit society and attract visitors
Chair: Karel Bartak, Head of Culture Unit, European Commission (EU Capital of Culture)

Innovations in Event Infrastructure

Transport and Security Strategies for Long Term Gains